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View essay - groupon case study from mgmt 479 at columbia college synopsis: groupon got it's start in 2008 by andrew mason mason was a recent graduate that could be described as an entrepreneur. Answer to the case study: groupon inc: daily deal or lasting success case 11, starting on page 11-1, will include a synopsis an. Download this case study the problem understanding what traffic came from what channel is easier in digital marketing than it ever was in offline marketing.
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